A mask being applied with a brush during a facial treatment in a salon

00 / JOURNAL

The journal.

Our take on digital communication, beauty and the art of telling a house's story. Every piece, a line of thought.

Head spa treatment in a salon, client lying with eyes closed, hair rinsed under a fine jet of water above a basin

The head spa, the new signature ritual for salons

In 2026 the head spa is becoming the signature ritual of salons that want to stand out. Japanese in origin, high average spend, strong loyalty, naturally instagrammable. Here is how to add it to your menu, set the right price and above all make it known.

16 June 2026 · 9 min

Smiling portrait of Jane Phee, beautician, in front of the stone wall of her studio

Video

Jane Phee, the standard of care in Villiers-sur-Morin

Meeting Jane Phee, a beautician in Villiers-sur-Morin who specialises in facial treatments. HydraSkin, Glass Skin, professional training. Inside her Féemoibelle studio, a wellness pause in Seine-et-Marne · filmed by Agence Dubois.

24 April 2026 · 8 min

Film camera fitted with its microphone, resting on an antique trunk in a bright interior

Video

Six video formats that bring in new clients

Video has become unavoidable for salons and spas in 2026. Here are 6 video formats that bring in new clients and lift your social media.

14 April 2026 · 7 min

Back massage in a salon, the practitioner's hands close up under warm light

Photo shoots

Images worthy of your treatments

A photo shoot for your beauty salon: how professional visuals showcase your treatments, your world, and attract more high-end clients.

14 April 2026 · 7 min

Facial treatment in a salon, gloved hands applying a product to a reclining client

Photo shoots

What a salon photo shoot really costs

The price of a photo shoot for a salon or spa in 2026: price ranges, what should be included, traps to avoid, and the Agence Dubois packages.

14 April 2026 · 8 min

Open laptop beside a spiral notebook and a pen, on a light desk

Community management

Pinterest, the forgotten network that brings clients

Pinterest is the most underrated network among wellness professionals. Yet its pins keep bringing clients in for 2 to 3 years. A complete guide.

14 April 2026 · 7 min

Spa cabin in dimmed light, massage table and designer pendant lights on a dark wood wall

Photo shoots

Seven tips for spa visuals that make people dream

Photographing a spa or wellness centre takes real craft. Here are 7 expert tips for visuals that draw people in and fill your diary.

14 April 2026 · 5 min

High-end beauty salon cabin, white treatment chair and lit product shelves

Community management

The Instagram strategy that fills your diary

Instagram has become the leading acquisition channel for beauty salons. Here is the full strategy for turning followers into loyal clients.

14 April 2026 · 7 min

Hand holding a smartphone showing a spa's Instagram feed, in low golden light

Community management

Building a loyal community around your spa

A spa that performs on social media does not just post. It builds a real community. Here is how to create a digital presence that keeps clients coming back.

14 April 2026 · 8 min

A beauty salon website shown on screen, laptop, tablet and phone resting on a light desk

Business advice

A local partner for your salon in Seine-et-Marne

A communication agency specialising in wellness and beauty in Seine-et-Marne: our specialisms and the areas we cover for salons, spas and wellness centres.

14 April 2026 · 7 min

Three people working in front of a large screen, in a bright office with floor-to-ceiling windows

Photo shoots

Why choose an agency close to you

Why choosing a local communication agency in Seine-et-Marne, in Chessy, makes a concrete difference to the visibility and brand image of a small business.

13 April 2026 · 6 min